Njoy Product Overview
The Sottera core business are those products made under the NJOY brand, the centerpiece of which is a rechargeable battery-powered microelectronic device that replicates the sensations of smoking, a series of replaceable cartridges that carry little or no nicotine, and a variety of flavors that simulate tobacco taste.
The device comes in shapes replicating the dimensions of a standard cigar and common cigarette, as well as designer styles of both, offering consumers a line of personal accessorizing options. The cartridges are offered in Zero (no nicotine), and Light, Medium and Full nicotine strengths, and in "regular-tobacco," menthol, apple, vanilla and strawberry flavors. Management envisions a wider variety of flavors in the future.
NJOY Cigar - available in woodgrain, gives the user a since of smoking a traditional cigar. The taste and aroma of the cartridges has a slight cherry odor, giving the user a true since of smoking a cigar or pipe.
NJOY Cigarette - available in black, white and burgundy is designed for the 2 - 3 pack a-day smoker, providing a cartridge that last the equivalent of 1 1/2 to 2 packs of traditional cigarettes. This unique device is NJOY's foundation of the cigarette version and have provided smokers around the world the pleasure and ease of smoking anywhere, anytime.
NJOY NPRO - available in black, white, burgundy and silver, is a smaller version of NJOY's smoking alternative devices. Weighing only .5 oz and measuring 5 inches in length, the NPRO has the look and feel of a traditional cigarette. Each NPRO cartridge smokes the equivalent of ½ pack of cigarettes and is available in a assortment of nicotine levels and flavors.
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